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Zappos CSR in wake of Las Vegas Massacre

I used the article from Business Insider published October 13th.

http://www.businessinsider.com/zappos-to-pay-funeral-costs-for-las-vegas-shooting-victims-2017-10

On October 1, 2017 a gunman opened fire on a crowd while shooting hundreds of rounds out of the Mandalay Bay Hotel nearby. People of all ages were out having a fun night at a country concert when shots left 58 people dead and 546 injured. This horrible news shook people all over the world and many individuals were asking how they could help the victims and their families. Corporations also saw an opportunity here. Not only is donating money to a great cause the right thing to do, but Corporate Social Responsibility is more important than ever. People today thoroughly believe in purchasing products and services from companies that support good causes.

The implementation of Corporate Social Responsibility has changed over the years. In earlier decades CSR meant donating money to causes rather than actively being involved in society. Today it is not enough to throw money at a cause, but corporations must actively help to be seen.

I used the article from Business Insider published October 13th.

http://www.businessinsider.com/zappos-to-pay-funeral-costs-for-las-vegas-shooting-victims-2017-10

Zappos is an online shoe and clothing shop based in Las Vegas. Amazon recently bought the company for $1.2billion dollars. Zappos is now responding to the Las Vegas shooting by offering to pay funeral costs for the 58 victims. They have already given thousands of dollars to families for funeral and transportation related costs. Additionally, Zappos announced it would match donations of up to $1 million dollars through a CrowdRise fund. As of yesterday, the site has raised $451,002 for the victims. Additionally, Zappos is donating shoes and apparel for those in need. New shoes will be given to nurses and first responders as a thank you.

My question for you is: Is that enough? How is this effort different than throwing money at causes like companies did in the past? Would this make you want to shop at Zappos in the future?

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