Amazon’s Prime membership costs users $119 per year for perks including unlimited one-day shipping on more than 10 million items. According to the research, Amazon now accounts for nearly 40 percent of all online retail sales in the US, according to eMarketer, and Prime is a huge reason why. Walmart, the world’s largest brick-and-mortar retailer, is a distant No. 2.
A spokeswoman confirmed to CNBC on last Thursday, Walmart is working on a competitor to Amazon Prime, called Walmart+.
Walmart is considering an option where customers can use text messages to place orders, as part of Walmart+. Also, it currently offers customers the option to pay $98 annually for unlimited, same-day delivery of fresh groceries from more than 1,600 Walmart stores.
Personally, I think Walmart has a long way to go. Because Amazon has said it has more than 150 million paying Prime members globally. They have a very completed system and many loyal customers. Many people are used to Amazon Prime and it’s hard to get them to change. If Walmart+ wants to surpass Amazon Prime, it still needs to do a lot