Hotel occupancy in the United States compared to last year is down by 70% occupancy, with only 21% of rooms filled nationwide from March 31st– April 6th. Despite this huge lack of business, Los Angeles hotels are stepping up to support the homeless community. In light of the dire pandemic and surging cases specifically in California, Governor Newsom launched ‘Project Room key’ to house homeless people in hotels. In USA Today, author Gabrielle Canon’s article, “In California: 7,000 Hotel Rooms Ready For Homeless as COVID-19 Cases Surge” breaks down the facts. There are over 150,000 homeless people in California. Project Room key offers the homeless a hotel room complete with ‘essential wraparound services’ that include cleaning, security, and partnership with food services. As FEMA is in place in California (state-wide lockdown) it was essential to enforce safety amongst one of the most vulnerable populations, using government funding. This directly connects to businesses being good corporate citizens, especially within the tourism agency, which is plummeting hard because of covid-19. I think this is an amazing initiative as most public places in which the homeless seek refuge are closed.