Posted on October 25, 2017 by Vincent Maddiona
The CEO of FoodChain ID, David Carter, understands the popular trend of costumer satisfaction towards the transparency of the food that we consume. He explains some of the reasons for this trend worldwide. The globalization of the food supply is the first main point that he describes. It consists of the food and the ingredients that go into it. One product can have ingredients from numerous locations across the world. According to Carter, another reason for this trend is the creation of the Food Safety Modernization Act that was passed by President Obama in January, 2011. Its purpose is to ensure the United States food supply is safe by changing the focus from responding to contamination, to preventing it. Although these are very important reasons, it is clear that the strongest driving force towards food transparency is the shift in consumer attitude and culture. More than ever, people want to know what they are actually eating for various reasons. Consumers are on specific diets and have allergies to certain ingredients within food. Consumer trust and confusion are also vital parts in the new trend. Studies have shown that the majority of consumers do not trust what ingredients are actually in their food, which could lead to less profit for food companies. Complicated ingredient lists and unknown substances can cause confusion for the consumer. This confusion could lead consumers to be unsure of what they are eating, therefore they will not want to eat it. Companies that enact food transparency will arguably benefit because they are demonstrating good corporate citizenship, which often translates well for consumers to buy their products. This article relates to Global Corporate Citizenship because corporate social responsibly examines transparency as an important aspect of business and society. Trust and the knowledge of what ingredients make up a product are of vital importance for business to establish good relations with its stakeholders. For example, if you go to the store in order to purchase a filet mignon, you would expect the meat to be beef correct? What if instead, they put venison in it? Companies that falsely advertise and lie to consumers will not be successful in the long run. The Iron Law of Responsibility states, those with power will tend to lose it, if they do not use it responsibly.The government has already established laws that hope to prevent these issues, but consumers still don’t completely trust the food that they eat. Businesses should take this as an opportunity to gain profit by making their companies and products more transparent.
Original Story: “Three Trends that Drive Consumer Demand for Greater Food Transparency” by Mark Cohen, Cision PR Web, October 5, 2017