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Bloomingdale’s Holiday Ad Draws Backlash for Appearing to Promote Date Rape

This article talks about Bloomingdale’s new holiday catalog that features Rebecca Minkoff’s new holiday collection. Within the catalog contains the slogan, “Spike your best friend’s eggnog when they’re not looking”. It only took 2 days for this to go viral where people took to social media to express their outrage at Bloomingdale’s for promoting date rape. The ad shows a picture of a woman turning her head away as a man looks at her. In just 48 hours, the picture has had over 3800 comments regarding the inappropriate slogan.

After receiving so much attention on social media, Bloomingdale’s gave an official statement, “In reflection of recent feedback, the copy we used in our current catalog was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes for this error in judgment”. The phrase, “In reflection of recent feedback” means that the only reason Bloomingdale’s pulled the ad is because of consumer feedback and not because they were unaware of the inappropriate nature of the slogan. This relates to class because our generation is the most conscious  on social and environmental issues with rape being one of the biggest social issues. Companies are responsible for being aware of these social issues and being sensitive to them, date rape is not something to take lightly.

It is still unclear as to what the intention of this ad was. Branding experts say that marketers are under more pressure than ever to stand out due to the amount of ads consumers see on a daily basis, especially with the holiday season coming. Marketers are working harder everyday and the harder they work, the riskier it gets. However, that does not make it okay for companies to be unaware of serious issues especially when their main target audience is our generation.

Charvi Radia

 

Article Link- http://www.wsj.com/articles/bloomingdales-holiday-ad-draws-backlash-for-appearing-to-promote-date-rape-1447349483

 

 

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