To fight against fake products on Alibaba, the company takes advantage of the online data and advanced technology to shut down the business of fake goods. Chinese eCommerce group unveiled new, hard-to-copy symbols that are similar to QR codes — the square, crossword puzzle-like bar codes that can be scanned and read by a smartphone camera — to be used as part of product labels to ensure authenticity if Alibaba’s online sellers request them.
It is proved that Alibaba has shut down about 675 producers and retailers of counterfeit goods between September 2015 and August 2016. So the results seemed effective. A recent report said that Jack Ma, the founder and chairman of Alibaba has invested more than one billion a year to fight against fake goods.
I would like everyone to consider this issue from both the company the perspective and the civilians’ perspective. In the case of the company, Alibaba’s reputation can be harmed because fake goods violate the intellectual property of certain brands such as Nike or Adidas. On the other hand, many people actually look for fake goods for cheap price and a seemingly nice brand. So consumers have more choices to with fake products while also being at risk of buying fake goods in accident.